I am a copywriter with a passion for working with organizations that make the world a better place. I am an amazing storyteller who help companies understand what makes them unique and why it matters to their customers, donors, and stakeholders. I enjoy creating marketing and development strategies and implementing them tactically. Plus, I have a head for analytics (thanks to my MBA) to shape and reshape messaging to maximize reach and effectiveness and give clients the best bang for the buck.
In my more than 20 years of experience as a copywriter and content strategist, I have noticed the biggest flaw in most marketing is that businesses do not adequately communicate their WIIFM (What’s In It for Me?) to their customers. This is my specialty. I will work with you to determine what sets you apart from your competition and then communicate that through compelling copy.
I have worked in a variety of industries–from education and energy efficiency to IT and HVAC. I write just about anything you need to promote your business, including blog posts, emails, direct mail, web pages, interview-based articles, and more. I am also a graphic designer and can create WordPress pages from template.
I would love to learn more about your project and how I can help you grow your business.